University Enrolls Salesforce to Connect with Prospects, Students, and Staff. Client was a well-known university but facing challenges to get a compile 360-degree views of prospects. It was lacking the touch with students directly.
Legacy system too was complex in use with limited functions
To communicate any info among students IT staff needs to retrieve constituent lists and send mass emails
No standard templates and branding of university
Recruitment process was too complex because of system use
Team Appcino started working on challenges and suggested Salesforce Marketing Cloud and Service Cloud as a solution.
Salesforce implementation helps in personalize services, reduce redundant information gathering, and improve services and the customer experience.
They started sending a consolidated more than 400 separate email solution instances into a single instance using Marketing Cloud.
It makes easy communication system to reach student, faculty, and staff lists that are updated daily, meaning dramatically improved targeting.
Communication streams, interactions, and events were combined into a single database to improve the recruitment process with a holistic view.
Salesforce helped to establish a centralized HR and case-based service request system to enable coordination of 10 HRs. and Analytics allows HR reps to understand the common questions, seasonal trends, staff productivity, how many cases are open, and more.
Improved services and customer experience
Set centralized HR and Service Desk Console
Increase branding & standard email templates
Strong communication system to reach students, staff and prospects